Healthcare service in India.

Service industry has emerged as a largest and fastest growing economy in the world contributing a lot to the global output and employment, forming the backbone of social and economic development of a region. Healthcare industry is the world's largest industry with total revenues of US$ 2.8 Trillion. In Indian Economy Health services are being seen as a most important service. It is the most challenging and largest sector. It is responsible for overall nation development and progress.
In order to build a healthy and productive workforce we need to have a strong and well defined health care sector. For implementation of programmes related to health and family welfare, prevention and control of major communicable diseases as well as promotion of traditional and native systems of medicine, the 'Ministry of Health and Family Welfare' is responsible. This ministry is composed of four departments:

• Department of Health & Family Welfare:- It deals with healthcare, including awareness campaigns, immunization campaigns, preventive medicine and public health.
• Department of Health Research:- It is responsible for aspects relating to family welfare, mainly in reproductive health, maternal health, paediatrics, information, education and communication; cooperation with NGOs and international aid groups; and rural health services.
• Department of AIDS Control.
• Department of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH):- It was established in 1995 as Department of Indian Systems of Medicines and Homoeopathy. It deals with Ayurveda, Yoga and other yoga, naturopathy, unani, siddha, and homoeopathy and other alternative medicine systems.

It is estimated that by 2025 Indian population will reach 1.4 million, and to serve this huge population a healthcare sector has to $100 Billion in size contributing 8% to 10% of the then GDP. The main thing responsible for the growth of Indian Healthcare sector are:

• Medical Value Travel or Medical Tourism World class treatment and benefits at a fraction of the Cost (almost 1/10th) with no waiting time for surgeries as compared to advanced nations like UK and US where waiting period is substantially longer have been instrumental in a large number of foreign arrivals to access healthcare services in India.
•  Medical tourism market is valued to be worth over $310 million with foreign patients coming by 100,000 every year, and the market is predicted to grow to $2 billion by 2012. Diagnostics & Pathology Services
• Outsourcing of Pathology and Laboratory tests by foreign hospital chains due to the high cost differential in India. Clinical Trials.
• Availability of a Huge Patient Pool.
• Cost advantage with testing of drugs possible at 60% of the price.

Complications in delivering service.

Delivering a service is a quite complicated task in comparison of delivering a product. In Service each of the task is customized as per the requirements of customer. So in order to deliver to excellent service we need to understand well the issue of a customer. Each customer has different requirements and we need to fulfil their requirements with our best solutions so that the customer will be satisfied and feel the time he had spent with you worth. So, we should be more focused on the requirements of customer hence, we need to maintain such kind of environment where he should feel free and calm and can express his requirements well. We should have good interpersonal skills and communication skills so that we can communicate and understand each other well. The main thing in delivering a service is that it cannot be replaced once delivered, a product or a good can be replaced but a service can never. If we do any mistake while delivering the service then it can impact on the image of the brand. Hence, every case need to be carefully observed, planned and implemented keeping in my mind the higher level of customer satisfaction and brand image of the firm.